Training school on consumer research

Consumer research towards sustainable food packaging

Objective
The course aims to train young investigators from across Europe and beyond on developing the necessary research skills to address research questions related to consumer research towards sustainable food packaging. The course will cover an array of different methodological approaches (e.g., content analysis, experimental design, netnography, observation), while it will elaborate on various sources of available data, data collection and analytical methods. Participants will learn to set up research hypotheses, be exposed to various research approaches, evaluate best practices and put such practices into action by carrying out “hands on” experiments using state of the art methodologies.

Seminar Format
The course will be held online, and will consist of a 8 day-long sessions within 4 months, starting at the end of August 2021. Participants are expected to work in between in a group assignment.

                                 PROGRAM
31/8 - 1/9
Session 1  
PRESENT THE CHALLENGES RELATED TO SUSTAINABLE FOOD PACKAGING 

The course will start with a presentation of the challenges related to sustainable food packaging design and sources of data. During this session, participants will work in groups to define a topic, formulate research hypotheses, and a research design.

8/10
Session 2 

PARTICIPANTS WILL RETURN WITH DATA

During the second session, groups will present their progress and discuss any challenges that they have faced. Feedback from the mentors will be provided. 

29/11    
Session 3  

PARTICIPANTS WILL PRESENT THEIR PRELIMINARY FINDINGS

During the third session, groups will present their preliminary findings. Feedback from the mentors will be provided.    

TBA
Session 4  

PARTICIPANTS WILL PRESENT THEIR FINAL WORK IN THE FORM

Participants will present their final work in a plenary session that will be organized within the Circul-A-bility Cost Action.

WANT TO JOIN?

Send us a motivation letter with the content of your interests, and a CV by below contact

DEADLINE FOR REGISTRATION  AUG 15    

Acknowledgements
The course is organized and sponsored by the CIRCUL-A-BILITY (Rethinking Packaging for Circular and Sustainable Food Supply Chains of the Future) EU Cost action (https://projects.au.dk/circul-a-bility/).

Course Requirements
At the end of the course, groups are expected to deliver a written group assignment that will be in the form of a scientific paper. The assignment should include:

  • Introduction and research question
  • Literature review and hypotheses
  • Method and design
  • Results
  • Discussion and conclusion

Staff Profiles:

Prof. Polymeros Chrysochou (Programme Coordinator)

Prof. Polymeros Chrysochou, Aarhus University, Denmark
E-mail: polyc@mgmt.au.dk

Polymeros Chrysochou is a Professor of marketing at the Department of Management, Aarhus University, Denmark. He is further an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute for Marketing Science at University of South Australia. At Aarhus University he is coordinator of industry collaboration at MAPP Centre and member of the Marketing and Sustainability Group. His primary research focuses on areas of marketing communications and branding, with emphasis in the food sector. He has published over 30 papers in journals, such as Marketing Letters, and Journal of Business Research. He has received funding and participated in more than 10 projects funded either by EU or national funding bodies.

FH-Prof. In Dr.in Victoria Krauter

FH-Prof. In Dr.in Victoria Krauter
FH Campus Wien, Austria
E-mail: victoria.krauter@fh-campuswien.ac.at

After studying food and biotechnology at the University of Natural Resources and Life Sciences (Vienna), FH-Prof. Dr Victoria Krauter specialized in the subject of (food) packaging and sustainability in her professional career. At FH Campus Wien she works in the department of packaging and resource management in research and teaching. She is also head of the Competence Center for Sustainable and Future Oriented Packaging Solutions and City of Vienna Endowed Professor for Sustainable and Future Oriented Packaging. In the COST project Circul-a-bility she leads working group 4, Cereals & Confectionary.    

Prof. Krisztina R. Dörnyei

Prof. Krisztina R. Dörnyei
International Business School, Hungary
E-mail: KDORNYEI@ibs-b.hu

Krisztina R. Dörnyei holds a PhD in Business Administration and is a (College) Professor at International Business School (Hungary), and Lecturer at Corvinus University of Budapest. Her main research line focuses on analyzing the role of packages in marketing management and its effects on consumer behavior. Her research has been published in academic journals such as Journal of Consumer Marketing, Journal of Current Issues & Research in Advertising and International Journal of Consumer Studies.    

Begonya Marcos Muntal, PhD

Begonya Marcos, Researcher, IRTA, Monells, Spain
E-mail: begonya.marcos@irta.cat

Begonya Marcos Muntal, Agricultural Engineer and PhD in Science. Her research career has focused in the area of Food Technology. She has worked as Research Officer in Teagasc, Dublin, and has held visiting positions in WUR, CRITT Bio-Industries, Universiteit Gent, Università degli Studi di Milano, and Universitá degli Studi di Foggia. Since 2010 she works as a researcher in the Food Industry area of IRTA. Since 2017 she works as associate professor in food packaging at the University of Girona. Her research activity is mainly focused on the development of novel packaging solutions for the food industry (active and intelligent packaging, use of biopolymers for food coatings and packaging), and the application of novel processing technologies to improve food quality and safety. She has participated in national and international funded research projects, as well as in projects funded by the private sector. She has been involved in technology transfer activities with the Irish and Spanish food and packaging industry.