There is a massive interest and optimism among policymakers and researchers in relation to the creative sector’s capacity to secure economic growth, employment, investment, develop new enterprises and branding. The creative sector has become a new buzzword for regional development. This is also the case for Aarhus2017 and similar initiatives in our own region, Region Midt, e.g. Culture Tourism, IT enterprises, media production and tourism. The workshop gathers highly competent policymakers, researchers and partners from the creative sector, all of them dealing with possibilities and challenges within the field.

In the Spring 2014, Aarhus University is host for guest professor Katherine Gibson, Center for Urban Studies, Sydney, Australia. She is focusing on community development and small enterprises. Gibson will take part in the workshop as a discussant together with Iris Rittenhofer (AU, Business and Cultural Communication). 

Registration: Please sign up before March 20: to Anne M. Waade: amwaade@dac.au.dk  

Program 14.00 – 17.00

14.00: Welcome

14.10pm – 15.30: 

a) Creative sector: regional development, policymaking and strategies.

- Lene Øster (Aarhus 2017): Creative sector and regional development: Cultural Capital Aarhus 2017

- Anders Hermansen (Region Midt): Creative sector and regional development: policymaking

- Steffen Korsgaard (AU Business Administration): Creative sector and regional development: entrepreneurship and governance

- Discussants: Katherine Gibson (Sydney, Guest Professor AU) and Iris Rittenhofer (AU Business Communication). 

Coffee break

15.45pm – 17pm:

b) Creative sector: tourism, entrepreneurship and regional development

- Sabine Müller (AU Business Administration): Creative sector, entrepreneurship and regional development.

- Ulla Hjorth Andersen (Midtjysk Turisme/Culture Tourism2017): Creative sector and regional development: Tourism

- Anne Marit Waade (AU Media Studies): Creative sector and regional development: Filmtourism

- Discussants: Katherine Gibson (Sydney, Guest Professor AU) and Iris Rittenhofer (AU Business Communication). 

The workshop is free and open for the public.

Contact person: Associate Prof. Anne Marit Waade amwaade@dac.au.dk