Big Data - Big Impact

Aarhus University is inviting researchers, private enterprises, public authorities and other stakeholders to share their knowledge on the emerging Big Data paradigm, which is becoming more and more crucial to research and development as well as societal processes, healthcare, business and industrial production. At the conference Anne Jensen (Northside Festival) and Anja Bechmann (AU) will present the rethinkIMPACTS 2017 research project 'Measuring impacts across social media': Social media plays an increasingly important role in cultural events worldwide. At concerts and festivals you often see participants with smartphones in the air to document the event. These digital footprints of the participants create a large digital social layer that connects to the event. The research project ‘Measuring impact across social media’ seeks to develop methods and software to improve the collection and analysis of such data to account for structures and patterns in the usage of social media across platforms.